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Copenhagen’s Hotel Fox Rebrands as Business Traveler-Friendly Hotel SP34

Copenhagen’s Hotel Fox Rebrands as Business Traveler-Friendly Hotel SP34


A block away from the green space of H.C. Ørstedsparken on one side and with one foot inside the historic Indre Byen, Copenhagen’s Hotel Fox was always perfect copy for travel guides. Its attempts to woo guests with lodging quarters constructed as art installations, however, was never the huge commercial success one might have imagined.

What began as a brash marketing campaign for car manufacturer Volkswagen in 2005 became an almost decade-long experiment. But now, Brøchner Hotels, which owns the centrally-located Copenhagen boutique hotel, has opted to relaunch Fox under the new name Hotel SP34.

The name refers to the hotel’s street address at number 34, Sankt Peders Stræde, and the place will open for business in April 2014. They’ll keep a special focus on the business segment of customers.

Rooms in the new Hotel SP34 have a muted color scheme and classic, minimalist Scandinavian style.Rooms in the new Hotel SP34 have a muted color scheme and classic, minimalist Scandinavian style. — Photo courtesy of Brochner Hotels

The hotel formerly known for its bright colors and hotchpotch of individual artistic styles has toned it down more than a couple of notches. The new paint job focuses on muted colors, classic minimalist Scandinavian style and functional designer aesthetics.

With 118 rooms, four-star Hotel SP34 promises its guests modern business facilities and a bohemian location. Its conference facilities include a cinema, and guests can enjoy a late-afternoon wine bar, two restaurants and a fitness room.

One plus for the individual business traveler is the abundance of quality single rooms, where those traveling alone don’t have to compromise on space or comforts. All rooms have a decent-sized work space and free Wi-Fi.

The hotel’s location, on the edge of the Latin Quarter, is central yet quiet, close to public transport connections and taxi ranks as well as great shopping possibilities. Sankt Peder Stræde is a neighborhood in itself, lined with vintage boutiques, cool coffee shops, hip design stores and an almost legendary bike shop. Take a walk up the Round Tower or visit the Statens Museum for Kunst, both within walking distance of the hotel.

Brøchner Hotels, the small hotel chain behind the new Hotel SP34, also owns and manages another two boutique hotels in central Copenhagen: Hotel Danmark and Hotel Astoria.

Hotel SP34

Sankt Peders Stræde 34, 1453 Copenhagen C

Tel +45 3313 3000





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